1 de fevereiro de 2009

#5 Brainstorm IN Typography 03

Finalmente o BRAINSTORMINBLOG volta de suas férias... mas não antes de assumir um erro! O post final do tema de tipografia, que estava previsto para ocorrer antes das férias, acabou ficando na espera... mas agora ele está aqui!

Hoje, no BRAINSTORMINBLOG, vamos falar um pouco sobre a aplicação da tipografia nos trabalhos publicitários, com algumas dicas e exemplos.


Relações básicas entre as fontes:


Concordante
: Constituída por uma única família de tipos em um trabalho, ela causa uma sensação de harmonia e equilíbrio na peça. Representa pouca ou nenhuma ousadia.

Conflitante: Geralmente ocorre com o uso de dois ou mais tipos similares, na tentativa de aproximação de um tipo já existente. Ela causa sensação de estranhamento, como se algo estivesse errado. Recomenda-se evitar esse tipo de relação.

Contrastante: Caracteriza-se pelo uso de dois ou mais tipos diferentes, gerando uma relação de hierarquia através de segregação. Essa relação é algo positivo, que orienta a leitura. Representa criatividade e diferenciação.

















Contraste entre os tipos
:


Tamanho: É muito bom para destacar partes de um título ou elementos de um texto. Para o contraste funcionar, o tamanho dos tipos precisa ser realmente diferente (fonte 12 com 14 não é contraste, é conflito).

Peso
: Assim como no contraste por tamanho, não se deve ser tímido nos contrastes por peso. Este contraste é muito utilizado em peças que são separadas por tópicos ou em sub-títulos.

Estrutura: Tipos de mesma categoria, por apresentarem estruturas muito próximas, geram conflito. Uma boa dica para segregar por estrutura é usar uma fonte com serifa e outra sem. O contraste fica ainda mais claro com as diferenças nas transições grosso-fino.




















Direção: Ao aplicar um texto com inclinação, ele se destaca do restante da peça, mas alguns cuidados devem ser seguidos: nunca inclinar para baixo (conotação negativa) e nunca inclinar pouco, pois pode parecer um erro.

Cor: Pode-se realizar, também, a segregação por cor, mas alguns cuidados devem ser tomados, como, por exemplo, procurar utilizar cores que se relacionem bem entre si e com a peça como um todo.































Algumas dicas para o uso de tipos
:

Experimente sempre, não tenha preguiça!

Em caso de dúvida, reduza o número de tipos do seu trabalho. É mais seguro trabalhar apenas um ou dois tipos em um trabalho gráfico.

Tipos clássicos são perfeitos para bancos e seguradoras.

Os tipos modernos são bons para moda e perfumes.

Os tipos sem serifa são bem relacionados ao setor automobilístico.

Fontes sem serifa tem um peso visual maior que as serifadas.

Fontes serifadas em itálico e caixa alta não ficam boas.


Semana que vem estaremos de volta, e nunca é demais lembrar que quaisquer dúvidas poderão ser enviadas para o e-mail brainstorminblog@gmail.com !

Até a semana que vem!

26 comentários:

Macaco Mizaru disse...

Férias longas a do blog, não? Achei que tinha morrido!
kkkk

Qual nada! Voltou e voltou em grande estilo! Esse post aí foi praticamente uma aula universitária sobre tipos hein! rsrs

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E volta o cão arrependido...

Esse já é o fim da tipografia? Podia ter mais, hein! Boas informações!!

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